对企业管理者来说，适应环境变得至关重要, from retailers moving sales completely online to restaurants offering takeaway and drive-through services only. 几乎每一个行业, 从零售, 医疗保健, 热情好客, 和教育, will need to re-evaluate and transform their business models to remain viable post-Covid.
企业需要做好迎接不确定性的准备, 承担可能的风险, 领先于不断变化的业务趋势，优化最新的数字技术. Although the focus on these principles has certainly been amplified by the aftermath of the pandemic, 它们不是管理成功企业的新概念. A comprehensive understanding of business administration is key for businesses to stay on-top in a rapidly evolving landscape.
成功的管理者能够在快速变化的环境中处理复杂的问题. Individuals must be intellectually prepared to analyse and contribute decisively to the resolution of these challenges to be ready for them.
so米直播体育和会员机构, 皇家霍洛威学院, have developed a fully online 二元同步通信企业管理 programme that teaches students the fundamental and advanced business administration subjects required for success in today's world. 该课程由Coursera提供, 全球最大的在线学习平台, 提供浸入式学习体验.
Students can choose from two pathways: a general pathway and a specialist pathway in Human Resource Management. The research-informed curriculum and teaching are key components of what distinguishes the 二元同步通信企业管理 programme. 提供课程的教员也在校园进行研究和教学. This provides an authentic experience with content comparable to what would be studied on a traditional campus programme at so米直播体育皇家霍洛威学院.
方案主任Paul Dudley博士是战略问题高级讲师. He explains how the programme can prepare students for navigating through challenges faced by today’s businesses:
“成功的管理者能够在快速变化的环境中处理复杂问题. Individuals must be intellectually prepared to analyse and contribute decisively to the resolution of these challenges to be ready for them. 工商管理学士学位帮助学生获得这些见解和, 作为一个结果, 从不同的角度理解问题. The programme prepares students for these challenges by providing a comprehensive understanding and appreciation of business administration, as well as the key skill sets required to succeed in today's hyper-competitive worlds.
“The programme teaches students the fundamental and advanced business administration subjects required for success in today's world. We prepare students for this by providing them with the knowledge and skill sets required to be flexible, 有创意的, 他们解决问题的方法也很创新, 或待解决的“谜题”, 我喜欢这样称呼他们. As a result, students gain the ability to analyse and solve real-world and live business issues.”
Understanding the historical context for how we got to where we are today and how this might play out in the future is critical. This is about broadening our worldview both inside and outside of organisations and institutions
这些模块将在22周内完成, giving students enough time to learn at their own pace while also taking into account work and personal obligations. The activity-based learning approach with bite-sized learning is intended to make learning more enjoyable using a variety of activities, 比如短视频, 选择题测验, 讨论版, 用预先设计好的反思问题指导阅读. 常规的多项选择测验和测试可以让学生评估他们的进步, 哪一种艾滋病在为最后的模块评估做准备.
皇家霍洛威学院 is in the top 25 percent of UK universities for research rated ‘world-leading’ or ‘internationally excellent’ (REF 2014). Graduates from 皇家霍洛威学院’s School of Business and Management have gone on to work at leading global companies like Versace, 巴克莱(Barclays), 日产, 德勤, 施乐公司, 和高盛(Goldman Sachs).
“在皇家霍洛威学院，so米直播体育采用视角驱动的方法来研究课题, so米直播体育, allowing students to understand subjects and issues from a variety of points of view. Understanding the historical context for how we got to where we are today and how this might play out in the future is critical. This is about broadening our worldview both inside and outside of organisations and institutions,达德利博士说。.
“教师, 在我的类比, are the ‘conductors’ who design and develop the activities into a learning journey that students, 像管弦乐队, 承担. 当成功完成, 这首曲子所有的音符都恰到好处, 使学生实现他们的个人和学术目标.”
At a time when the business sector has had to respond to unprecedented challenges, this programme provides a relevant skillset for those looking to begin their career or seeking to further develop their knowledge in business administration. The BSc programme prepares students to succeed in a variety of industries and hierarchical levels, 如管理, 市场营销, 人力资源管理. Students will learn fundamental workplace skills that show recruiters and hiring managers their value, 以及可以应用于任何类型业务的专业知识.
听起来像是cliché, 但是每个人都, 包括那些在公共和私营部门, 会从这个项目中受益吗. The knowledge and skillsets gained will allow students to approach 'puzzles' with a fresh set of eyes to solve them.”